End of Newspapers

Newspaper ad sales have been falling for years, but never as fast as they did last quarter. Print ad sales fell 30% year-over-year in Q1, led by a 42% year-over-year drop in classified ad sales, according to the Newspaper Association of America. Meanwhile, newspapers’ online ad sales dropped 13% year-over-year in Q1, their first double-digit decline since the Newspaper Association started measuring them in 2004. 12...

Dealer Business Journal Report

May 16, 2009 Dear America, Recently, Chrysler, LLC notified Rogers Dodge, Inc., in Alvin, Texas of their anticipated closing of our dealership. Chrysler has pled their story quite publicly for several months in support of their request of billions of taxpayer dollars. This is our story. We occupy a 3-year old Dodge-designed building for which we paid cash when it was built. It was appraised at $3,700,000 in 2007. We qualified...

MarketingSherpa Case Study

SUMMARY: Marketing new products and services without an ad budget or a large direct sales team takes special effort, especially if your prospects are regularly bombarded with pitches. See how a marketer used email and a blog to launch its services to a tough-to-impress audience. The lead-gen effort landed hundreds of clients in the first year without spending a dime on advertising. CHALLENGE Peter Martin, CEO, AskPatty.com,...

C12 Case Study

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eMail Marketing Case Study

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All ABout The Junk eMail

 
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