How to Benefit from E-mail AppendingOct 20, 2009 2:19 PM, By Ken Magill
Another year, another Direct Marketing Association economic-impact study claiming e-mail’s return on investment far outshines the
ROI of other marketing channels, but is slowly slipping.
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact...
