Getting the Most from Your Welcome Message

By Peter Martin, President of Cactus Sky Communications, Inc. A customer just walked through your door and wants to begin a long-term relationship with your company. What’s your response? Do you stoically confirm that a relationship has begun, or do you warmly greet your new customer, explaining more about what you offer and thanking them for their contact? Your email list or newsletter welcome letter sent immediately ...

Using Google Analytics with Email Marketing to Inc...

By Peter Martin, President of Cactus Sky Communications, Inc. Today, many email service providers are integrating web analytics with the reporting functions of their web-based email marketing solutions. This greatly enhances the products’ reporting capabilities and it gives you incredibly useful and pertinent information that you can use to increase the relevancy of future email campaigns and, therefore, increase...

List Acquisition Strategy

A Top-Down Approach By Peter Martin, President of Cactus Sky Communications, Inc. Among the various programs in your marketing mix, email marketing surely has the potential to deliver the highest level of return on your marketing dollar investment. In fact, this measurable ROI success rate has helped email marketing gain attention not just from online marketers in the trenches, but from higher level executives as well. ...

Implementing RSS as a Marketing Tool

Implementing RSS as a Marketing Tool: Delivering Content to Drive Leads By Peter Martin, President of Cactus Sky Communications, Inc. Even though RSS has been around since the mid 1990s, its potential as an essential marketing tool is just beginning to be realized. Marketing directors, especially those that are focused on using email marketing to reach their intended audiences, need to incorporate RSS as an efficient and cost...

The Power of Drip Email Campaigns

By Peter Martin, President of Cactus Sky Communications, Inc. Drip Marketing, aptly named after an agricultural process known as drip irrigation, can be a very powerful strategy in your email program to convert leads to sales. In gardening and agriculture, the drip irrigation technique delivers a slow steady flow of water to a plant or group of plants over a scheduled period of time, instead of delivering a heavy flow of...

eMail Subject Lines, the Key to eMail Success

By Peter Martin, President of Cactus Sky Communications, Inc. You wouldn’t let a high-budget ad campaign hit the press without a compelling headline. But many marketers overlook the importance of their email subject line. In a similar manner, your subject line determines whether your subscriber opens your email, deletes it, or even mistakenly reports it as spam. As email marketing success soars, and as more marketers...