Another year, another Direct Marketing Association economic-impact study claiming e-mail’s return on investment far outshines the ROI of other marketing channels.
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact study—an effort the trade organization publishes every year at its annual fall conference.
For comparison’s sake, the second highest marketing ROI came from Internet search advertising, which returned a healthy $21.85 for every dollar spent on it in 2009, according to the study, done by financial-analysis-and-forecasting firm Global Insight on behalf of the DMA.
Meanwhile, non-catalog direct mail returned $15.22 for every dollar spent in 2009 while catalogs returned $7.32, according to the study.
E-mail’s ROI is down from $44.93 for every dollar spent in 2008, according to the study, and is projected to dip slightly again in 2010 to $42.08.
Marketers spent $600 million on the channel in 2009 and are expected to spend $700 million on it in 2010, according to the DMA.
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This is compared to $11.2 billion—with a “b”—marketers spent on Internet search in 2009 and $12.2 billion they are projected to spend on the channel in 2010.
Moreover, marketers spent $44.4 billion on direct mail in 2009—down from $52.6 billion in 2008—and are projected to spend $45.5 billion on the channel in 2010, according to the DMA.
Commercial e-mail drove $26 billion in sales in 2009—down from $26.4 billion in 2008—and is projected to drive $27.9 billion in 2010, according to the DMA.
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling, and involve a lot of resources and time.
If you are ready to get started call us TODAY at 941.907.4132
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